mdanderson.org
Agency: Sapient
Services: Art Director, UX/UI Design
Agency: Sapient
Services: Art Director, UX/UI Design
Cancer affects all of us.
Every one of us has a cancer story. A connection. A close friend. Or a cherished memory. There is a cultural idea that we are all connected by six degrees of separation but when it comes to cancer, those degrees often drop to one. And sometimes there is no separation at all.
Our Approach
We are tasked with rebuilding MDAnderson.org to align with its current institutional goals and business objectives while enhancing its reputation as the nation's leading cancer center. Our plan focuses on a strategic redesign of the website’s architecture, navigation, and overall design, tailored to all audiences, including patients, caregivers, physicians, scientists, students, and donors.
MDAnderson.org has the potential to drive change by creating emotional connections and fueling the fight against cancer. Success will be measured by helping more patients, increasing donations, strengthening physician relationships, and reinforcing MD Anderson’s leadership. To achieve this, the site will need to better reflect the brand, simplify navigation, and adapt seamlessly to any device.
We aim to create a personalized, responsive experience that's easy to manage and integrates with campaigns. With improved search rankings and built-in analytics for ongoing optimization, our goal is to deliver a web experience that matches MD Anderson’s leadership in the fight to end cancer.
